Video has risen in recent years to the forefront of any marketing campaign, recognized as the best way to elevate brand awareness and share a company’s latest product buzz with an increasingly diverse and sophisticated audience. It’s so easy to work with; platforms are readily available, simple to learn, and hyper affordable. High-quality results can be achieved on a budget; wonderfully powerful camera devices reside perpetually in customers’ pockets via their cellphones, and editing software often comes either built-in or as a CMS feature.